Monday, August 29, 2011
Paying His Way
Through lectures, sponsorships, private donations and other fundraising efforts Scott and his team were able to raise the funds needed for the Terra Nova Expedition. There were some creative advertising tie-ins as well.
Wolsey Underwear used this image in their ads with the headline "Wolsey Chosen By Scott & Amundsen"
Advertisement for Shell Motor Spirit. Scott experimented with motor sledges. The image implies that Shell is in the forefront of modern technology.
OXO the kitchen utensil supplier also came on board with their advertising.
Cigarette Trading Cards became quite popular as well.